![]() Ultimately, it means your message is having an impact and is spreading via word of mouth. It’s a sign of the power people and society have to shape and interpret a message. In truth, these inaccurate facts and quotes have more to do with how our memory actually works, which can play a huge role in how effective a particular marketing tactic is.īrands may react negatively when a tagline or message gets misquoted or misremembered. When confronted with the truth, people often refuse to believe it and have even used parallel universes to explain the discrepancies. Forrest Gump says “life WAS like a box of chocolates,” not “life is like a box of chocolates.” The HBO show was called “Sex AND the City,” not “Sex in the City.” The evil queen in Snow White actually says “MAGIC, mirror on the wall,” instead of “mirror, mirror on the wall.” Public Outrage In fact, he was freed from prison in 1990 and passed away in 2013. The name comes from a popular example of the effect – the belief that Nelson Mandela died in prison during the 1980s. This is a result of a phenomenon dubbed the “Mandela Effect” – cases of large groups of people with clear memories of events that did not occur or misremembering significant facts or occurrences. ![]() Yet ask most people to do their best Darth Vader impression, and they’re likely to repeat the incorrect line. The correct quote is actually, “No, I am your father.” Which Star Wars movie features the iconic Darth Vader line, “Luke, I am your father”?īelieve it or not, Darth Vader never says that. < 1 Min Read Marketing with the Mandela Effect
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